The recent trends in Online Audio Advertising and Pay per Play
There are people with negative mind always finding out faults in all sorts of advertising processes. Naturally there are many who are opposed to the idea of pay per play advertising. The fact remains that advertising is an essential part of your marketing strategies. Moreover the growing cost of Television Ads and waning interests of the viewers as they have started feeling that the TV ads have become a little outdated, puts you on the course for searching newer avenues for advertising. In such cases Online Audio Advertising and Pay Per Play Advertising could be a viable alternative.
In the pay per play system you pay for each time the viewer views your site and clicks on the pay per play icon to listen to the audio display you have prepared for their benefit. It could be a popular download of music or any other thing. Your advantages with such a system are that you get the largest online listening audience to tap and promote your business. Of course you do not have the benefits of visuals as in case of the Online Video Advertising.
Looking at the success of the Contextual Advertising in video advertising system, companies have also come up with such processes in audio advertising. They have developed a prototype that would use the internal microphone of your PC and you will be listening to ambient audio while you are surfing the nets. Though it might sound strange, it works and given some time the viewers and listeners may start liking it.